Clik here to view.
Latest Google Memo To Ad Industry: Trust Us
By Adam Soroca, Chief Product Officer & GM, Jumptap In an effort to improve mobile monetization, Google recently announced that it will require current AdWords customers to pay one rate for ads on...
View ArticleClik here to view.
J. Hudson and Les Mis Bring Down House, Raise Mobile Traffic at Oscars
Smartphones were buzzing around the country last night as the 85th Academy Awards rocked Hollywood’s Dolby Theatre. Mobile traffic on Jumptap’s Gossip & Entertainment News and Social Networking...
View ArticleClik here to view.
Shoot a 3-Pointer with Jumptap’s Mobile Madness
By Keegan Kennedy, Sales Development Associate, Jumptap March is right around the corner and basketball fans know what that means… the madness is about to begin! Whether fans are filling out their...
View ArticleClik here to view.
Vote Jumptap to ‘Make the Stage’ at NY Internet Week
Internet Week, a festival that highlights the thriving Internet and digital communities, is set to rock New York City May 20-27. This year’s conference will explore how technology has disrupted and...
View ArticleClik here to view.
Samsung Galaxy S4 Launches Into Hearts of Mobile Marketers
Source: Wired.com Citizens of the mobile world held their breath last night, anxiously awaiting the launch of the well-hyped, overly-leaked Samsung Galaxy S4. The result? A pretty good showing....
View ArticleClik here to view.
Android Users Flock to SXSW
Over the past week and a half, nearly 50,000 of the country’s ‘cool kids’ descended on Austin, TX to partake in the 26th annual South by Southwest (SXSW), a series of festivals and events that...
View ArticleClik here to view.
Apps and The New Media: From Distribution to Dollars
By Adam Towvim, VP of Business Development, Jumptap Following its launch of Angry Birds Toons, a short, animated web series featuring the lovable Angry Birds characters, Rovio, the maker of Angry Birds...
View ArticleClik here to view.
Beyond UDID: What’s Next for Mobile Ad Targeting?
By Russell Schwager, Director of Engineering, Advertiser Platform, Jumptap. The time has come: last week, Apple announced that on May 1 it will stop accepting new apps that access Unique Device...
View ArticleClik here to view.
Attention App Developers: Stop Paying for Incompatible Mobile Traffic
By Shrikanth Mysore, Principal Research Scientist and Mark Menery, Associate Director of Account Service Management – Jumptap When setting targeting parameters for advertising, most app developers...
View ArticleClik here to view.
Mobile Rich Media: 3 Reasons Why Every Publisher Should Support It
By Matthew Carbone, Publisher Account Manager & Lauren Barron, Publisher Account Manager, Jumptap Mobile rich media has taken off! Advertisers are demanding more engaging and visually appealing...
View ArticleClik here to view.
What Excited Panelists at the Mobile Media Summit LA? Cross-Screen.
By Kristin Ginty, Marketing Associate, Jumptap Jumptap attended the Mobile Media Summit this past Tuesday in L.A. and the resounding theme was cross-screen advertising. Brands and agencies like NBC...
View ArticleClik here to view.
Jumptap and eXelate Join Forces to Bring Online Data into Mobile & Across...
We’re happy to announce a new partnership with eXelate, the leading smart data and analytics engine, to help advertisers deliver highly-targeted mobile ad campaigns by bringing PC-based online...
View ArticleClik here to view.
Jumptap Expands Leadership Team, Sales
We’re pleased to announce the addition of three new rock stars to the Jumptap team! VP of Human Resources Scott Chase, East Coast Sales Director Jon Cooke and West Coast Sales Senior Director Torrey...
View ArticleClik here to view.
Jumptap Secures 45th Patent
We’re happy to announce that the United States Patent and Trademark Office has officially issued Jumptap its 45th patent. The 45th patent, System for targeting advertising content to a plurality of...
View ArticleClik here to view.
TV and Mobile: Media’s Batman and Robin
By Katie Majeski, Product Manager, Jumptap Every year, billions of dollars are spent on TV ad campaigns. Isn’t it time you make those dollars work harder? Get the most out of your TV ads by adding...
View ArticleClik here to view.
Jumptap to Rock Internet Week, Mobile Media Upfront
Make way for mobile! Next week marks the beginning of Internet Week and the Mobile Media Upfront – events that connect the biggest and brightest players in the mobile and advertising ecosystems....
View ArticleClik here to view.
4 Breakthrough Tips for Generating Mobile Leads
By Ted McNulty, Director of Performance Ad Sales, Jumptap When it comes to generating mobile leads, many direct response marketers try to simply leverage their online strategy. If you have ever tried...
View ArticleClik here to view.
The Unification of Mobile Advertising: Mobile Media Upfront Panelists Weigh-In
By Nat Taylor, Digital Marketing Manager, Jumptap Unification seemed to be the central theme of this year’s Mobile Media Upfront, held this past Monday in NYC. Right from the beginning, with...
View ArticleClik here to view.
Mobile Ads, COPPA and the New Children’s Privacy Rule
By David Kahan, SVP of Legal Affairs and Chief Privacy Officer, Jumptap Is your web site or app directed at children? Do you register users, ask for age and allow access by children under 13? If so,...
View ArticleClik here to view.
4 Targeting Best Practices for Generating Mobile Leads
By Ted McNulty, Director of Performance Ad Sales, Jumptap Mobile offers many unique targeting options not available on the web. Each of these targeting options can have a big impact on generating...
View Article
